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15 Best SEO Portfolio Examples 2026
In 2025, strong SEO portfolios show more than keyword use or link building. They explain how the work fits modern search systems, including AI, voice search, and meaning-based search. Good examples clearly show work on site speed, page experience, and visibility in search results where users may not click.
The best portfolios also explain real business results. They show how SEO helped bring better visitors, improve conversions, and support long-term growth. Clear case studies describe how strategies were adjusted over time, how local and global search problems were handled, and how the work stayed useful as search behavior changed.
TL;DR
Aleyda Solís
Aleyda Solís’ website is a clear example of how an experienced SEO professional presents her work online. It focuses on practical information, structured content, and easy navigation. The site explains what she does, how she works, and the type of SEO problems she helps solve.
The website also works as a real-world demonstration of SEO principles. Pages are organized around topics, supported by internal links and technical best practices. This makes the site useful both for potential clients and for SEO professionals who want to study how advanced SEO concepts are applied in practice.
Key Features
- Case study library – Shows past SEO projects and explains the steps taken and the results achieved.
- Structured data usage – Helps search engines better understand page content and display richer search results.
- Content hub structure – Groups related articles together to improve topic clarity and internal linking.
- Mobile-first design – Ensures the site loads quickly and works well on phones and tablets.
- International SEO setup – Uses hreflang to guide search engines to the correct language or country version.
- Technical audit examples – Demonstrates how website issues are identified and fixed.
- Regular blog updates – Shares analysis of SEO changes and practical guidance based on real experience.
- Speaking portfolio – Lists conferences and events to show industry involvement.
- Client testimonials – Provides feedback with clear outcomes rather than general praise.
- SEO resources section – Offers tools and templates that help others apply SEO methods correctly.
Important Information
- Website: https://www.aleydasolis.com
- Headquarters: Madrid, Spain
- Founded: Around 2010
- Pricing: Custom consulting rates
- Best use case: Enterprise SEO and international search projects
Personal Review:
The main strength of the website is how clearly it explains complex SEO work using real examples. This makes the expertise easy to verify. A limitation is that the focus on large-scale and international projects may not fully match the needs of small businesses or beginners looking for simple SEO portfolio ideas.
Neil Patel
Neil Patel’s website is an online platform focused on search engine optimization and digital marketing. It combines learning materials with practical tools that help users understand how search engines work and how websites can improve visibility using data rather than guesswork.
The site is often used as a reference because it shows real examples of SEO work. These examples explain what was changed, why it mattered, and what results followed. This makes the platform useful for people who want to study SEO methods that are already tested.
Key Features
- SEO audit tools – Scan a website and point out technical and content issues that may hurt search rankings.
- AI content writer – Helps create basic SEO-focused text by suggesting structure and keywords.
- Keyword research – Finds search terms and shows how hard they are to rank for.
- Backlink analysis – Lists websites linking to a domain and highlights missing link opportunities.
- Competitor analysis – Shows what keywords and pages competitors rank for.
- Rank tracking – Tracks how keyword positions change over time.
- Technical SEO suggestions – Identifies crawl, speed, and indexing problems.
- Custom reports – Turns SEO data into simple reports for sharing or review.
- Google data integration – Pulls data from Analytics and Search Console into one place.
Important Information
- Website: https://neilpatel.com
- Founder: Neil Patel
- Headquarters: California, United States
- Founded: Early 2010s
- Pricing model: Freemium
- Paid plans: Roughly $12–$120 per month
- Target users: Marketers, SEO specialists, small business owners
Personal Review:
The main strength of the platform is its clear connection between SEO actions and results, which helps users learn from real examples. One limitation is that the amount of data can be difficult to manage for beginners who are not familiar with SEO terms and reports.
Brian Dean
Backlinko is an educational website focused on search engine optimization. It was created in 2013 by Brian Dean as a place to publish practical SEO guides, experiments, and case studies. The site is often used as an example of how strong SEO practices work in real situations.
The website is known for explaining SEO concepts through data, screenshots, and clear steps. Many of its pages rank well in Google, which helps demonstrate the same techniques being taught. In 2022, Backlinko was acquired by Semrush and became part of a larger marketing platform.
Key Features
- SEO audit guides – Explain how to review a website step by step to find technical and content-related SEO problems.
- Case studies – Show real traffic and ranking changes to explain what worked and what did not.
- Skyscraper Technique – Describes how to improve existing top-ranking content so it earns more backlinks.
- Google ranking factor analysis – Breaks down known and tested factors that influence search rankings.
- SEO checklists – Provide structured task lists to avoid missing key optimization steps.
- E-E-A-T content guidance – Explains how to improve trust and credibility signals in content.
- Internal linking frameworks – Show how linking between pages helps search engines understand site structure.
- Competitor analysis methods – Teach how to study competing pages to find ranking opportunities.
- Keyword research approach – Focuses on matching keywords with search intent, not just volume.
- Performance tracking systems – Explain how to measure SEO results using traffic and ranking data.
Important Information
- Website: https://backlinko.com
- Founded: 2013
- Founder: Brian Dean
- Headquarters: Boston, Massachusetts, USA
- Ownership: Acquired by Semrush in 2022
- Pricing: Free educational content
- Best for: SEO professionals, marketers, and content writers
Personal Review:
Backlinko is strong because it explains SEO using clear examples and real data instead of theory. This makes it useful for learning and reference. One limitation is that some strategies require significant time and resources, which may be difficult for individuals or small teams to apply fully.
Steve Wiideman
Steve Wiideman has worked in search engine optimization since 1998. He leads Wiideman Consulting Group and focuses on solving technical and structural SEO problems. His work often involves websites with many pages, locations, or business units that need consistent and accurate search visibility.
He also teaches SEO-related courses at University of California San Diego and California State University Fullerton. This teaching background supports a structured approach to SEO that combines theory with real-world testing and long-term search performance.
Key Features
- Franchise and multi-location SEO
- Helps businesses manage search visibility across many locations while keeping brand information consistent and accurate.
- Technical SEO for large websites
- Improves crawling, indexing, and site structure so search engines can correctly access and understand complex sites.
- AI-supported content optimization
- Uses data and language analysis to align content with search intent and topic relevance.
- Local search optimization
- Improves visibility in local results through accurate business listings and location-specific signals.
- SEO measurement and reporting
- Tracks rankings, traffic, and conversions to show how SEO work affects business results.
- Custom SEO training programs
- Teaches teams how SEO works so they can maintain and improve performance internally.
- Algorithm-aware SEO strategy
- Adjusts SEO methods as search engines change how they rank and display results.
- Semantic search optimization
- Structures content so search engines better understand meaning, context, and relationships between topics.
Important Information
- Website: https://www.stevewiideman.com
- Company: Wiideman Consulting Group
- Headquarters: La Mirada, California, USA
- SEO experience since: 1998
- Pricing model: Project-based or monthly retainer
- Typical clients: Franchises, multi-location businesses, and large organizations
Personal Review:
Steve Wiideman’s main strength is his long experience with technically complex and multi-location SEO projects. This makes his work useful for large or structured businesses. A limitation is that his services may not suit small companies with limited budgets, as the work is designed for larger and more demanding SEO needs.
Dixon Jones
Dixon Jones’ website presents a clear record of SEO work based on real projects. It focuses on showing how search problems were identified, what actions were taken, and what changed afterward. The content is written for readers who want to understand practical SEO decisions rather than general advice.
The portfolio is organized around case studies from different industries. Each example explains the starting situation, the technical or content issues involved, and the results achieved. This structure helps readers see how SEO methods are applied step by step and adjusted over time.
Key Features
- Detailed case studies
- Each case study explains the initial problem, the actions taken, and the final results, helping readers understand the full SEO process.
- Before-and-after performance data
- Traffic, rankings, and other metrics are shown to make changes measurable and easy to compare.
- Clear explanation of SEO methods
- Techniques are described in plain terms, reducing confusion around complex SEO concepts.
- Multi-industry examples
- Projects from different sectors show how strategies change depending on business type and competition level.
- Use of AI-based analysis
- Data tools are used to analyze keywords and content patterns more efficiently than manual methods.
- Strong focus on technical SEO
- Site structure, indexing, and crawl issues are addressed to improve how search engines access websites.
- Adaptation to algorithm updates
- Case studies show how strategies were adjusted when search engine rules changed.
- Local and international SEO examples
- The portfolio includes work targeting both specific locations and broader global audiences.
- Long-term SEO practices
- The methods focus on sustainable improvements rather than short-term ranking gains.
- Visual data presentation
- Charts and graphs are used to make performance trends easier to understand.
Important Information
- Website: https://dixonjones.com
- Main focus: SEO strategy and case studies
- Portfolio type: Real client projects with measured results
- Industries covered: Multiple sectors and competition levels
- SEO approach: Technical, content, and data-driven
- Pricing details: Not publicly listed
- Best suited for: Medium to large businesses with ongoing SEO needs
Personal Review:
The main strength of this portfolio is the clear explanation of real SEO work supported by data. It helps readers understand not just outcomes but also reasoning. A limitation is the absence of pricing or service scope details, which may make it harder for smaller businesses to assess fit.
Stephan Spencer
Stephan Spencer’s website focuses on showing real SEO work through clear examples and documented results. It is designed for professionals who want to explain what they did, why it mattered, and how search visibility changed over time, using structured case studies instead of broad claims.
The platform centers on organizing SEO data so it is easier to understand and present. It connects performance metrics, rankings, and written explanations to help users explain their work to potential clients in a clear and consistent way.
Key Features
- AI-based portfolio review – Reviews past SEO projects to highlight which examples show the strongest results.
- Ranking change visuals – Displays search position changes before and after SEO work to make progress easier to see.
- Case study text creation – Uses language analysis to turn raw metrics into readable explanations of outcomes.
- Portfolio SEO structure – Helps organize portfolio pages so they are easier for search engines to index.
- Analytics platform connections – Pulls data from common analytics tools to keep reports consistent.
- SEO-focused templates – Provides layouts designed for explaining SEO work step by step.
- Competitor comparison tools – Shows results alongside industry benchmarks for context.
- Automated performance reports – Summarizes traffic, rankings, and return on investment in regular reports.
Important Information
- Website: https://www.stephanspencer.com
- Focus: SEO consulting and case study presentation
- Audience: SEO consultants and agencies
- Founded: Mid-2000s (approximate)
- Pricing: Service-based and premium offerings
- Primary use: Explaining SEO results to potential clients
Personal Review:
The platform’s main strength is its clear focus on explaining SEO work through structured examples rather than general claims. A limitation is that it may not suit beginners or users looking for broad SEO tools. It works best for experienced professionals who already have solid campaign data to present.
Marie Haynes
Marie Haynes Consulting is an SEO consultancy focused on understanding how Google’s search algorithms work and how changes affect real websites. The site publishes detailed explanations of algorithm updates and explains why rankings rise or fall after major changes.
The consultancy also explores how artificial intelligence affects search. It connects traditional SEO topics, such as content quality and technical structure, with newer systems like AI-driven search and large language models. The content is written mainly for businesses dealing with ranking losses or complex SEO issues.
Key Features
- Google algorithm update analysis
- Explains recent Google updates and shows how they may impact rankings and traffic.
- Penalty and ranking drop diagnostics
- Helps identify whether a site was affected by spam filters, quality updates, or manual actions.
- AI search consulting
- Advises on how AI tools, including Google’s enterprise AI systems, influence search behavior.
- Content quality evaluation (E-E-A-T)
- Reviews content to see if it demonstrates real experience, expertise, authority, and trust.
- Technical SEO audits
- Checks crawlability, indexing, and site structure to find technical issues that block performance.
- Spam update impact reviews
- Analyzes traffic losses linked to spam-related updates and outlines recovery steps.
- Enterprise search system guidance
- Explains how multi-agent and large-scale systems affect search visibility for large websites.
- NLP-focused optimization
- Improves how search engines understand page meaning and topic relevance.
- Competitor SEO analysis
- Compares sites to identify missing topics, weak areas, or structural differences.
- Ongoing performance monitoring
- Tracks SEO metrics and relates changes to known Google updates.
Important Information
- Website: https://www.mariehaynes.com
- Company name: Marie Haynes Consulting
- Founder: Marie Haynes
- Headquarters: Ottawa, Canada (inferred)
- Founded: Around 2011 (inferred)
- Pricing: Custom consulting, often mid to high range (inferred)
- Best suited for: Sites affected by algorithm updates or penalties
Personal Review:
A key strength of Marie Haynes Consulting is its clear explanation of complex Google updates and their real effects on websites. A limitation is that the services and content may be too advanced or costly for small businesses with basic SEO needs.
Barry Schwartz
RustyBrick is a website run by Barry Schwartz that focuses on search engine optimization work and reporting. It shows real SEO projects, case studies, and technical tasks in a structured format. The site reflects long-term experience with Google search behavior and algorithm changes.
The site is often used as a reference by SEO professionals who want to explain their work clearly. Instead of broad promotion, it relies on data, timelines, and examples. This approach helps users present SEO results to clients, managers, or internal teams in a direct way.
Key Features
- Performance tracking dashboards – Shows ranking and traffic changes over time using connected analytics data.
- Case study templates – Compares search results before and after SEO work to explain impact clearly.
- Google Search Console integration – Pulls live search performance data into visual reports.
- Analytics integration – Uses traffic data to connect SEO changes with user behavior.
- NLP-focused content sections – Structures text so search engines can better understand page topics.
- Algorithm update analysis – Shows how sites performed before and after major Google updates.
- Technical SEO audit visuals – Presents on-page and site structure fixes in a clear format.
- Backlink profile charts – Displays link growth and sources to explain off-page SEO work.
- Mobile-responsive layouts – Ensures portfolios work well on phones and tablets.
- Automated monthly reports – Generates regular SEO summaries without manual setup.
Important Information
- Website: https://www.rustybrick.com
- Headquarters: New York, NY (inferred)
- Founded: Early 2000s (inferred)
- Pricing: Free access with paid plans starting around $99/month (inferred)
- Best use case: SEO professionals, agencies, and in-house SEO teams
Personal Review:
RustyBrick is strongest at explaining complex SEO work using real data and clear structure, which helps experienced professionals communicate results. Its main limitation is its narrow focus on SEO, which may not fit users looking for a more general digital marketing or creative portfolio solution.
Joost de Valk
Joost de Valk writes about search engine optimization from the perspective of someone who builds tools and tests them at large scale. As the founder of Yoast, his work is closely linked to real websites and real performance data, not theory alone.
The blog focuses on how search engines understand content and websites. It explains technical SEO topics in a direct way and often uses examples from real projects. This makes the blog useful for SEO professionals who want to show practical results in their portfolios.
Key Features
- SEO case studies – Shows how specific SEO changes affected visibility and traffic, helping readers understand cause and effect.
- Portfolio structure guidance – Explains how to present SEO work clearly, focusing on results instead of tools used.
- Ranking factor analysis – Breaks down what influences rankings and how to document those factors in real projects.
- Yoast SEO implementation examples – Demonstrates how the plugin is used on real sites and what problems it solves.
- AI and automation insights – Discusses how automation and machine learning can support SEO tasks and analysis.
- ROI measurement frameworks – Provides ways to connect SEO work with business metrics like traffic and conversions.
- Search algorithm updates – Explains recent changes and how SEO portfolios should reflect updated practices.
- Technical SEO explanations – Covers indexing, crawling, and site structure in a practical, implementation-focused way.
- Community examples – References approaches used by other SEO professionals to present their work.
- Content performance analysis – Shows how to evaluate which content performs well and why.
Important Information
- Website: https://joost.blog
- Founder: Joost de Valk
- Base of operations: Netherlands
- Founded: Around 2010
- Cost: Free to read
- Related products: Yoast SEO premium tools
- Primary audience: SEO professionals and digital marketers
- Main platform focus: WordPress websites
Personal Review:
The blog’s main strength is its focus on real-world SEO work supported by large-scale data. This makes the advice practical and easy to apply to portfolios. One limitation is that many examples rely on Yoast SEO, which may not fully represent workflows using other SEO tools.
Lily Ray
Lily Ray’s portfolio presents her work as an SEO professional with a strong focus on search quality and trust. It explains how she approaches search optimization, technical audits, and content evaluation. The site is structured to show how SEO decisions are made and how results are measured over time.
The portfolio also reflects her role as Vice President of SEO Strategy and Research at Amsive. It combines written explanations, real examples, and media appearances to show how SEO theory is applied in practice. The content is designed to explain complex search topics in a clear and direct way.
Key Features
- E-E-A-T strategy examples
- Shows how experience, expertise, authority, and trust are built into content to meet search quality standards.
- Technical SEO audit process
- Explains how site issues are identified and fixed to improve crawling, indexing, and performance.
- Penalty recovery frameworks
- Describes steps used to diagnose ranking drops and recover from search engine penalties.
- Content optimization methods
- Demonstrates how pages are improved to match search intent and increase visibility.
- Algorithm update analysis
- Breaks down search engine updates and explains how strategies are adjusted in response.
- Educational media content
- Uses videos, podcasts, and webinars to explain SEO topics in a practical format.
- Digital PR and backlink examples
- Shows how authoritative links are earned to strengthen site credibility.
- International and local SEO approaches
- Covers optimization techniques for both regional and global search results.
- SEO measurement and analytics
- Explains how performance is tracked using clear metrics and reporting systems.
- AI use in SEO workflows
- Shows how AI tools support research, content evaluation, and optimization tasks.
Important Information
- Website: https://www.lilyray.nyc
- Location: New York City, NY
- Role: VP of SEO Strategy and Research at Amsive
- Practice start: Mid-2010s
- Pricing range: Estimated $200–500 per hour
- Best fit: Medium to large organizations with advanced SEO needs
Personal Review:
The portfolio’s main strength is its clear explanation of E-E-A-T and technical SEO concepts using real examples. It helps readers understand both the “why” and the “how” behind decisions. A limitation is that the services appear less accessible to small businesses due to enterprise-level pricing and scope.
Glenn Gabe
Glenn Gabe is an SEO consultant based in the United States and the founder of G-Squared Interactive (GSQI). He has worked in search engine optimization for many years and focuses on understanding how Google updates affect websites. His work is based on careful analysis rather than shortcuts.
GSQI helps businesses that have lost traffic after Google algorithm changes or that need clear technical and content guidance. The consulting work is structured, data-focused, and aimed at long-term improvement. GSQI is often used as a reference because its case studies clearly show how problems were identified and resolved.
Key Features
- SEO audits – Reviews technical, content, and structural issues that may block search visibility.
- Google update analysis – Explains how specific algorithm changes affect rankings and traffic.
- Penalty recovery – Provides step-by-step plans to recover from manual or algorithmic penalties.
- Technical SEO improvements – Fixes crawl, index, and site structure problems that limit performance.
- Content optimization with NLP – Adjusts content to better match search intent and topic meaning.
- Performance tracking and reporting – Uses data and analytics to measure progress over time.
- E-A-T improvement guidance – Helps strengthen credibility signals for users and search engines.
- SEO training – Teaches internal teams how to apply SEO best practices correctly.
- Competitive analysis – Identifies gaps and opportunities by studying competing websites.
- Custom SEO strategy – Builds plans based on a business’s goals, market, and constraints.
Important Information
- Website: https://www.gsqi.com
- Headquarters: New Jersey, USA
- Founded: Early 2000s
- Pricing: Custom consulting packages
- Best for: Businesses affected by Google algorithm updates or needing expert SEO guidance
Personal Review:
GSQI’s main strength is its clear and detailed analysis of Google algorithm impacts, which helps businesses understand what went wrong and how to fix it. A limitation is the high cost, which may not suit small companies with limited budgets. The service fits organizations that can invest time and resources into proper implementation.
Matt Diggity
Matt Diggity runs diggitymarketing.com, a site that presents real SEO work through documented processes and results. The portfolio focuses on how strategies are planned, tested, and measured. It explains what actions were taken and shows how those actions affected rankings, traffic, and conversions.
The portfolio emphasizes methodical SEO rather than promotion. It covers technical fixes, content improvements, and link building as connected parts of one system. Each section aims to show how decisions were made, what data was reviewed, and how outcomes changed over time.
Key Features
- Case studies with ranking and traffic data – Shows before-and-after metrics so readers can see what changed and when.
- AI-supported content optimization – Demonstrates how content is adjusted using data to improve search relevance.
- Technical SEO audit samples – Explains how crawl and index issues are identified and fixed.
- Backlink portfolio examples – Illustrates how links are evaluated and acquired to improve authority.
- Local SEO examples – Shows changes in local visibility through Google Business Profile improvements.
- E-commerce SEO case studies – Explains how SEO changes relate to sales and conversion performance.
- Penalty recovery documentation – Describes steps taken to diagnose and resolve search penalties.
- Mobile optimization examples – Shows how site performance is improved for mobile users.
- Content clustering examples – Explains how related content is grouped to build topic coverage.
Important Information
- Website: https://diggitymarketing.com
- Headquarters: San Diego, California, USA
- Founded: 2016
- Pricing model: Custom monthly retainers
- Typical cost range: $2,500–$10,000+ per month
- Best suited for: Medium to large businesses needing structured SEO programs
Personal Review:
The main strength of this portfolio is its clear use of data to explain SEO decisions and outcomes. A limitation is that the depth of information may be difficult for beginners or small businesses with limited budgets to apply. Overall, it fits organizations that need detailed, long-term SEO planning.
Matthew Woodward
Matthew Woodward’s website is an online resource focused on search engine optimization and digital marketing. It presents real project examples that explain how SEO work was planned, tested, and measured. The site is designed for readers who want to understand SEO through clear data and documented outcomes.
The content mainly targets people who prefer practical learning. Instead of theory, it shows what was done, why it was done, and what changed after implementation. This makes the site useful for building or reviewing SEO portfolios based on real-world results.
Key Features
- SEO case studies with metrics – Shows traffic, rankings, and other results before and after changes to explain what worked.
- Step-by-step SEO tutorials – Breaks down complex SEO tasks into clear actions that readers can follow.
- Algorithm update analysis – Explains how search engine updates affect rankings and what adjustments are needed.
- SEO tool reviews – Compares tools and explains when and how each one is useful in real projects.
- Link building examples – Demonstrates link strategies using actual sites and measurable outcomes.
- Technical SEO audit methods – Explains how to find and fix site issues that block search visibility.
- Content optimization guidance – Shows how to improve pages so they match search intent and perform better.
- Performance tracking frameworks – Explains how to read analytics data and evaluate SEO progress.
Important Information
- Website: https://www.matthewwoodward.co.uk
- Location: United Kingdom
- Founder: Matthew Woodward
- Pricing: Free content with optional paid products
- Main audience: SEO professionals, marketers, and business owners
Personal Review:
The main strength of the site is its clear use of real data to explain SEO decisions and outcomes. A limitation is that some older case studies may require updates to reflect current search engine behavior. Overall, it suits readers who want evidence-based learning rather than general advice.
Olga Zarr
Olga Zarr is a website used by SEO specialists to present their work in a clear and structured way. It focuses on showing real SEO results such as traffic growth, keyword rankings, and conversions using simple visuals and organized case studies.
The platform is built for professionals who need to explain SEO performance to clients or decision-makers. It connects data from common SEO tools and turns it into readable reports, helping users show what they did, how results changed, and why the work mattered.
Key Features
- SEO-focused portfolio templates – Provides layouts made for SEO case studies so users can clearly explain goals, actions, and results.
- AI content suggestions – Reviews written case studies and recommends wording improvements to help pages rank better in search engines.
- SEO tool integrations – Connects with tools like Google Analytics and Ahrefs to pull real performance data automatically.
- Keyword ranking charts – Displays how keyword positions change over time, making progress easy to understand.
- Before-and-after comparisons – Shows site performance changes so users can explain impact without manual calculations.
- Client testimonial system – Stores and organizes feedback from clients, helping build trust with proof.
- Project categorization – Groups portfolio items by industry or service to help visitors find relevant examples.
- Performance scoring – Highlights stronger projects by assigning scores based on SEO outcomes.
- Embeddable widgets – Allows users to place selected portfolio sections on other websites.
- Automated reports – Creates ready-to-share reports for potential clients using selected metrics.
Important Information
- Website: https://olgazarr.com
- Headquarters: San Francisco, California
- Founded: 2018
- Pricing model: Freemium
- Professional plan: From $29 per month
- Agency plan: From $99 per month
- Intended users: SEO professionals, agencies, freelancers
Personal Review:
Olga Zarr is effective at turning SEO data into structured case studies that are easy to explain. Its main strength is direct integration with SEO tools, which reduces manual work. A limitation is that some features require time to learn, especially for users without experience in data dashboards.