A Guide to Google's AI Mode: How to Prepare Your Website

The ground is shifting beneath our feet. For the first time in over a decade, the fundamental rules of Google search are being rewritten. The culprit? Google's new AI Mode, a revolutionary force that is transforming the familiar list of blue links into a dynamic, intelligent conversation.

This isn't just another update; it's a new beginning. For businesses, creators, and marketers, understanding this change is not just an option—it's essential for survival. This guide will walk you through what AI Mode is, why it represents such a monumental shift, and provide actionable strategies to ensure your website thrives in this new landscape.

What is Google's AI Mode? A Glimpse into the Future of Search

Imagine you're planning a family trip. Instead of juggling ten different searches for "family-friendly hotels," "restaurants that kids like," and "activities for a rainy day," you ask Google a single, complex question: "What are some good vacation ideas for a family of four with two kids under 10, who love nature but need rainy-day options, all within a 4-hour drive from Chicago?"

Instead of a list of links, you get a thoughtful, synthesized answer. This is the power of AI Mode.

At its heart, AI Mode is a conversational partner powered by Google's advanced Gemini AI. It's designed to move beyond simple information retrieval and become an intelligent assistant. Its core capabilities include:

• Understanding Complexity: It deciphers long, multi-part questions that would confuse traditional search engines. It understands nuance, context, and the relationships between different concepts within a single query.
• Synthesizing Information: It acts like a brilliant researcher, scanning hundreds of sources across the web in an instant. It doesn't just find the best page; it extracts the most relevant facts, figures, and ideas from multiple pages and weaves them into a single, coherent, and comprehensive response.
• Maintaining Context: It remembers what you've talked about, allowing for natural, back-and-forth follow-up questions. The search becomes a dialogue, where each new query builds upon the last, creating a much richer and more intuitive experience.
• Taking Action: In its more advanced forms, AI Mode can even perform tasks for you. It can find and book a reservation that fits your specific criteria, purchase tickets, or schedule appointments, moving from an information engine to an action engine.

For your website, this means the goal has changed dramatically. It's no longer enough to simply rank for a keyword. You must now become a trusted source of information—a voice so authoritative, clear, and valuable that Google's AI chooses to include your insights in its answer.

The AI Landscape Today: Where We Stand

While AI Mode represents a revolutionary leap, its rollout is strategic and deliberate. It doesn't appear for every search, and its behavior provides crucial clues about how to adapt. Here are the key statistics that paint a picture of the current landscape:

• AI Answers are Still Selective: Right now, AI-generated answers (also known as AI Overviews) appear in only about 10-18% of searches. Google is being cautious, deploying them primarily for complex, question-based queries where it feels confident it can add significant value beyond a simple list of links. This tells us that depth and specificity are key triggers.
• Traditional Rankings Still Matter—A Lot: There's a strong and undeniable connection to the classic search results. Research shows that about 85% of AI answers cite at least one website that already ranks in the top 10. This proves that a strong SEO foundation—technical health, quality backlinks, and user experience—is as crucial as ever. You cannot ignore traditional SEO.
• Important Topics Get Extra Scrutiny: For "Your Money or Your Life" (YMYL) topics like health, finance, and legal advice, the AI is programmed to be extra careful. It pulls from more sources, more heavily favors established, authoritative websites (like government and educational institutions), and is less likely to rely on a single source. This underscores the immense importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

Actionable Strategies to Prepare Your Website for AI Mode

To do well in this new world, you need a plan that combines good content, strong branding, a great user experience, and solid technical work. Here are practical steps to get your website ready for AI-first search:

1. Become the Undisputed Expert on Your Topic

In the age of AI, content that is not deep enough will not be seen. To be noticed by AI Mode, you must show that you are a deep expert on your topic. This means proving to Google, through how much and how well you write, that your website is the best and most complete source of information on your chosen subject. The AI is looking for whole libraries of information, not just single books.

The best way to do this is with the “Pillar and Cluster” model:

• Build your Pillar: This is one very large, complete guide to your main topic. For example, if your business is about coffee, this would be your “Ultimate Guide to Coffee: From Bean to Cup.” It should be very long, well-researched, and look good. It should aim to be the single best source on the subject anywhere on the internet.
• Create your Clusters: These are many smaller, very detailed articles that explore every sub-topic mentioned in your main pillar page. For the coffee example, clusters would include “How to Choose the Best Grinder,” “The History of Espresso,” “A Guide to Cold Brew Methods,” and “Understanding Different Roast Profiles.” Each cluster article should be an expert-level piece on its own specific topic.
• Link them all together: This is a very important step that creates a network of authority. Every cluster article must link back to your main pillar page, and the pillar page should link out to the right cluster articles. This creates a strong, connected content hub that clearly shows Google’s AI your expertise. You are not just giving an article; you are giving a whole library, and the AI knows it.

2. Build a Brand That Echoes Across the Web

Google’s AI does not just stay on your website; it looks everywhere. It constantly checks news articles, social media, industry forums, and review sites to form an opinion about your brand. Your online reputation is now a direct and powerful factor in how you rank.

To do well, you must build a brand that is seen, consistent, and respected all over the internet. This is called “Search Everywhere Optimization” [6].

• Be Present in the Right Places: You do not need to be everywhere, but you must be active where it matters most. For a business that sells to other businesses (B2B), this means a strong presence on LinkedIn and being mentioned often in industry publications. For a local restaurant, it means a well-set-up Google Business Profile and good reviews on sites like Yelp. Find where important conversations in your industry happen, and be there.
• Become a Source (Digital PR): Actively work to get your brand mentioned on trusted websites. This is modern Digital PR. You can do this by publishing new research with interesting facts that journalists want to use, or by making your company’s leaders experts who can comment on industry trends. Every good mention on a trusted site is another sign of authority for the AI.
• Keep Your Voice Consistent: Your brand’s message, style, and look should be the same everywhere you appear. If it is not consistent, it can confuse both users and the AI, making your authority weaker and making it harder for Google to understand who you are.

3. Speak the Language of Your Customer, Not Keywords

The biggest change in this new era is moving your focus from keywords to people. AI Mode is made to understand what humans mean, the situation, and even feelings. Your content must do the same.

• Understand Their True Reason for Searching: Look beyond the words they type. Why are they searching? Are they just starting to learn something new? Are they comparing different choices? Or are they ready to buy something? Your content’s style, depth, and call to action should match their goal perfectly.
• Think About Their Unique Situation: AI knows if a user is new to a topic or an expert, if they are at home or traveling. Your content should be just as smart. Create content that changes for different situations, offering different examples or levels of detail for different types of users. For example, advice on money planning should be different for a 22-year-old graduate than for a 60-year-old person nearing retirement.
• Write Like a Human: The time of robotic, keyword-filled text is over. Write in a natural, conversational way. Read your content out loud. Does it flow smoothly? Does it sound like a real person giving helpful advice? If not, rewrite it until it does. Use common language, ask questions, and talk directly to the reader (using “you” and “your”). This human touch makes your content easier for AI systems to understand.

4. Be the One-of-a-Kind Voice in a World of Echoes

In a digital world full of similar content, being original is your biggest advantage. AI is specially designed to ignore repeated, common information and find unique, valuable insights. If your content sounds like everyone else’s, it will be treated as common and likely ignored.

Instead of writing another “10 Tips for X” article that just repeats what everyone else is saying, dare to be different.

• Challenge Old Ideas: Question the common beliefs in your field. Offer a different point of view that is supported by good reasons and facts. This kind of leadership in thinking is very valuable to AI systems looking for different ideas.
• Share What Only You Know: Your personal experiences, your company’s own facts, your case studies, and even your mistakes are all sources of unique content that no competitor can copy. This is your special knowledge.
• Create, Don’t Just Copy: Instead of asking, “What are my competitors writing about?” ask, “What are my competitors not writing about? What questions are they not answering?” Find the gaps in the conversation and fill them with your expertise.

5. Structure Your Content for AI Synthesis

In the new age of AI search, your content needs to be understood by machines, not just humans. This means organizing your content so AI can easily break it down and put it back together into AI-generated answers.

• Clear and Logical Structure: Use headings (H1, H2, H3) to create a clear outline for your content. An H2 should introduce a main sub-topic, and H3s should break that down further. This structure helps the AI quickly find the specific information it needs.
• “Atomic” Content Blocks: Each paragraph, list, or table should be a complete piece of information that makes sense on its own. The AI might only take one sentence or a single list from your page. Write short paragraphs focused on one idea, and use lists for steps or key points, as these are easy for the AI to use.
• Use Structured Data (Schema): This is how you talk directly to the AI. By adding schema markup for things like FAQs (Frequently Asked Questions), How-To guides, or Products, you are clearly labeling your information. You are not just saying “here is text”; you are saying “this is the answer to a specific question.” This removes all guessing for the AI and greatly increases the chance that your content will be used correctly in its answers.

6. Keep Your Content Fresh and Relevant

In the world of AI, old news is not useful. Google’s AI is made to give the most current and correct information. If your website has old articles, broken links, or old facts, the AI will see it as less trustworthy and less helpful. Keeping your content fresh is not just a good idea; it is necessary to stay visible.

• Regular Checks: At least every few months, look at your most important articles. Are the facts still correct? Are the numbers up to date? Is the advice still useful? Pay special attention to your most popular pages, as updating these will have the biggest effect.
• Remove Old Content: Do not be afraid to remove old or not-useful content. If you have an article about an old event, a product that is no longer sold, or advice that is no longer helpful, it might be time to remove it. This is called “content pruning.” Just like cutting dead branches from a tree makes it stronger, removing weak content makes your whole website healthier and more authoritative for the AI. If the old page still gets some visitors, you can send them to a newer, more useful article.
• Update Old Posts: You do not always have to write something new. Sometimes, the best plan is to make an old article even better. Add new facts, recent trends, or fresh expert quotes. Make the article longer by adding new sections that cover recent changes. When you update an article, change the “last updated” date. This shows both users and the AI that the information is current and trustworthy.

7. Think Beyond Search Volume

For many years, the main goal of SEO was to find keywords that many people searched for and create content to rank for them. In the age of AI, this is no longer enough. Google’s AI is smart enough to understand what users mean, not just the exact words they type [8].

• Focus on Topics, Not Just Keywords: Instead of making one page for “link building tips” and another for “link building techniques,” create one complete guide that covers the whole topic of link building from every angle. This shows the AI that you are an expert on the subject.
• Answer “Hidden” Questions: The most valuable content often answers questions that users have in their minds but do not actually type into the search bar. Talk to your sales and customer support teams. What are the most common questions and worries they hear? Look at the “People Also Ask” section on Google. Create content that directly answers these common worries or wrong ideas.
• Write in a Natural, Conversational Way: People are talking to AI search like they would talk to a person. Your content should match this style. Use full sentences and question-based headings (like “How Do I Fix My Wi-Fi?”). This makes your content feel more human and makes it easier for the AI to understand the questions you are answering.

8. Start Thinking About “Agent Optimization”

The way we use the internet is about to change a lot. Soon, many of us will use AI “agents” as personal helpers to do things for us online. Instead of you searching for a hotel, you will just tell your AI agent, “Find me a hotel in Paris for next week under $200 a night with good reviews,” and the agent will go out and do it for you.

These agents think and act differently than people do. They do not care about pretty designs or emotional marketing words. They care about facts, data, and being able to get a job done quickly and well [9].

• Structure Content for Machines: Organize your content so a machine can easily understand it. Use clear headings, and label your content with structured data (Schema). This tells the agent exactly what it is looking at, whether it is a product, a price, or a review.
• Provide Clear, Actionable Information: Agents need facts and data to make decisions. Give detailed product information, clear prices, and up-to-date availability. Make it very clear what actions can be taken on your site.
• Prepare for Machine-to-Machine Communication: In the future, many agents will talk to your site through an API (Application Programming Interface). Think about creating an API that lets agents access your products or services directly. Also, make sure your website is very fast, as agents are impatient.

9. Move Beyond Just Text-Based Content

For a long time, website content mostly meant text. But in the age of AI, this is changing. Google’s AI can understand information from many types of media, actively using pictures, sounds, and videos in its answers. If your content strategy only uses text, you might be missed in this richer, more active information world [10].

• Optimize Visuals: Make sure all your images have good, descriptive alt text and captions that fit the context. Pictures should help people understand and be clearly related to the text around them.
• Use Video and Audio: Create good quality video content with clear written versions (transcripts). Also, think about using audio formats like podcasts. These types of content help AI understand your offerings more completely.

10. Invest in Conversion Rate Optimization (CRO) and User Experience (UX)

With AI search possibly reducing direct visits to your website, every visitor becomes much more valuable. Making your website better for CRO and UX ensures that the visitors you do get are used to their fullest potential.

• Smooth Conversion Paths: Make your website easy for users to do what you want them to do, whether it is buying something, filling out a form, or downloading a file. Clear calls to action and easy navigation are very important.
• Great User Experience: Make sure your site loads fast, works well on mobile phones, and gives a pleasant, easy experience. A good user experience not only helps with sales but also shows AI that your site is good and trustworthy.

11. Foster Cross-Functional Collaboration: Break Down Silos

To win in the AI-first era, different teams in your company must work together. Good teamwork across all teams is no longer just an option; it is the only way forward.

• United Strategy: SEO, content creation, social media, CRO, UX design, engineering, digital PR, brand management, product development, and data analysis teams must work together. This combined approach ensures consistent messages, good technical performance, and a single plan for being seen by AI.
• Always Learning and Adapting: The AI world is always changing. Teams that work together can better watch for changes, look at performance facts, and change their plans quickly. This helps them stay flexible and always relevant.

12. Map the User Journey and Address Intent at Every Stage

In the AI-first search era, understanding the user’s journey is more critical than ever. AI Mode aims to provide comprehensive answers that cater to users at various stages of their information-seeking or decision-making process. Therefore, your content strategy should align with these distinct phases.

• Identify User Journey Stages: Think about the typical path your audience takes, from initial awareness (e.g., “What is X?”) to consideration (e.g., “X vs. Y”) to conversion (e.g., “Buy X now”). Each stage has different informational needs and intent.
• Create Content for Each Stage: Develop specific content pieces that directly address the questions and concerns at each point in the journey. For example, a blog post might serve the awareness stage, a comparison guide the consideration stage, and a detailed product page the conversion stage. This ensures that AI Mode can find and present your content regardless of where the user is in their journey.
• Anticipate Follow-Up Questions: AI Mode excels at conversational continuity. Design your content to naturally lead to and answer potential follow-up questions a user might have after consuming an initial piece of information. This proactive approach enhances the user experience and signals comprehensive coverage to AI.

13. Prioritize Ethical AI and Trustworthiness (E-E-A-T Reinforcement)

As AI becomes more integrated into search, the ethical considerations surrounding content become paramount. Google’s AI systems are designed to prioritize trustworthy, fair, and transparent information. This means reinforcing your E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals with an emphasis on ethical content practices.

• Transparency in Data and Sources: Clearly cite all data, research, and external sources used in your content. Provide links to original studies or reputable organizations. This allows AI to verify the accuracy and origin of your information, enhancing its perceived trustworthiness.
• Demonstrate Real-World Experience: Go beyond theoretical knowledge. Showcase practical experience, case studies, and real-world applications of your expertise. For example, if you offer financial advice, share anonymized success stories or demonstrate how your methods have been applied effectively.
• Commitment to Fairness and Accuracy: Avoid biased language, unsubstantiated claims, or misleading information. Regularly audit your content for accuracy and update it as new information emerges. A commitment to factual correctness and impartiality builds long-term trust with both users and AI.
• Author Biographies and Credentials: Ensure that authors contributing to your site have clear, detailed biographies that highlight their relevant experience, expertise, and credentials. This helps AI understand the authority behind the content, especially for YMYL topics.

14. Leverage Advanced Structured Data and Knowledge Graphs

While basic Schema markup is crucial, the future of AI-friendly content involves a more sophisticated use of structured data to build out your presence in knowledge graphs. AI systems thrive on interconnected data, and by providing this, you make your content highly machine-readable and understandable.

• Beyond Basic Schema: Explore more specific Schema types relevant to your industry (e.g., Product, Event, Organization, LocalBusiness, MedicalCondition, Recipe). The more granular and accurate your markup, the better AI can understand and categorize your content.
• Connect Entities: Use sameAs properties within your Schema to link your content and entities (people, organizations, products) to their corresponding profiles on authoritative external platforms (e.g., Wikipedia, LinkedIn, industry databases). This helps AI build a richer knowledge graph around your brand and content.
• Implement Fact-Based Markup: For factual content, consider using Claim or FactCheck schema to explicitly mark verifiable statements. This can increase the likelihood of your content being used in AI Overviews that summarize factual information.
• Internal Knowledge Graph Development: For larger organizations, consider developing an internal knowledge graph. This involves mapping out the relationships between all your content, products, services, and experts. While complex, this internal structure can significantly improve AI’s ability to understand your domain expertise.

15. Optimize for Multimodal Search and AI Understanding

As AI capabilities advance, search is moving beyond text to encompass various forms of media. Google’s AI Mode can synthesize information from images, videos, and audio. To truly stand out, your content strategy must embrace this multimodal future.

• Rich Media Optimization: Ensure all non-text content is optimized for AI understanding. For images, use descriptive filenames, comprehensive alt text, and relevant captions. For videos, provide accurate transcripts, closed captions, and detailed descriptions. For audio, offer transcripts and summaries.
• Contextual Relevance: Make sure your rich media is not just present but deeply integrated and contextually relevant to your text content. AI will analyze the relationship between different media types to build a more complete understanding of your topic.
• Visual Search Readiness: Consider how your products or services might appear in visual search results. Optimize product images with high quality, multiple angles, and clear backgrounds. Implement image Schema markup to provide explicit information about visual content.
• Audio Search Considerations: For businesses with audio content (podcasts, voiceovers), ensure the content is discoverable and its key topics are clearly outlined. AI can process spoken language, making well-structured audio a valuable asset.

16. Embrace User Feedback and Continuous Iteration

The AI landscape is dynamic, with algorithms and user behaviors constantly evolving. To maintain relevance and effectiveness, your website optimization strategy must be iterative, driven by continuous analysis and adaptation based on user feedback.

• Monitor User Engagement Metrics: Beyond traditional SEO metrics, pay close attention to user engagement signals within your content. This includes time on page, bounce rate, scroll depth, and interaction with interactive elements. High engagement signals to AI that your content is valuable and satisfying user intent.
• Analyze AI Overview Performance: If your content appears in AI Overviews, analyze how it performs. Are users clicking through to your site? Are they engaging with the content presented in the overview? This feedback can inform refinements to your content structure and messaging.
• Solicit Direct User Feedback: Implement mechanisms for direct user feedback, such as surveys, comment sections, or user testing. Understanding how real users perceive and interact with your content can provide invaluable insights for improvement.
• A/B Testing and Experimentation: Continuously test different content formats, headings, calls-to-action, and structured data implementations. A/B testing allows you to gather data-driven insights on what resonates best with both human users and AI algorithms.
• Stay Informed on AI Developments: The field of AI is rapidly advancing. Regularly follow official Google announcements, research papers, and reputable industry analyses to stay ahead of changes in AI search capabilities and best practices. This proactive approach ensures your strategies remain cutting-edge.

Technical Strategies to Prepare Your Website

To succeed in the age of AI, your website needs a strong technical foundation. It's not just about what you write; it's about how you structure and present that information so that a machine can easily understand it.

• Structure Your Content for Clarity: Use a clear heading structure (H1, H2, H3), answer questions directly at the beginning of sections, and use lists and tables to break up information.
• Implement Key Technical SEO Enhancements: Use Schema Markup to label your content, make your website incredibly fast, and ensure your site is easy for AI crawlers to read by configuring your robots.txt file and submitting an XML sitemap.
• Prepare for Advanced AI Interaction: If your site uses a lot of JavaScript, ensure the content is still visible to crawlers using techniques like Server-Side Rendering (SSR). Write in clear, simple sentences that are easy for AI to process.

Adjusting Your Content Strategy for the AI Era

The old content playbook no longer works. You must change your content strategy to match how the AI finds and uses information.

• Focus on Content That AI Can't Easily Answer on Its Own: Create detailed comparison guides, expert-level how-to articles, in-depth case studies with real data, and original research. This is unique value that the AI cannot create itself.
• Target Long, Specific, Question-Based Keywords: Instead of "sourdough bread," target "How do I make a sourdough starter in a cold apartment?" These queries have less competition and are asked by users with high intent.
• Create Content for a Conversation: Write in a natural, conversational tone and anticipate the follow-up questions a user might ask. Structure your content to answer a series of related questions, not just one.

Build Trust and Authority with E-E-A-T

In the world of AI search, trust is everything. Google's AI is designed to recommend content that is credible and trustworthy. To do this, it looks for signals of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

• Build Your Authority with Digital PR and Brand Mentions: Partner with influencers, share newsworthy information through press releases, build high-quality backlinks, and create thought leadership content that establishes you as an expert.
• Optimize for Google's Knowledge Graph: The Knowledge Graph is Google's database of facts. Ensure your brand is a well-defined "entity" by using "Organization" schema, managing your reputation on sites like Google Business Profile and Wikipedia, and claiming your Knowledge Panel if one exists.

Track Your Performance and Adapt to Changes

In this new world, you need a new way to track your performance and a plan to adapt quickly when Google makes changes.

• How to Monitor Your AI Mode Performance: Use "AI Overview Tracker" tools to see when you appear in AI answers. Analyze your website traffic for changes in click-through rates. Monitor the engagement and conversion rates of the traffic you do get. And most importantly, track your brand's authority across the web.
• How to Adapt When Google Makes Changes: Stay informed by following official Google sources and industry news. Test and experiment with your content to see what works best. Be prepared to pivot your strategy quickly when major updates happen. And above all, always focus on creating the best possible experience for the user.

Quick Implementation Checklist

• Immediate Actions (First 2 Weeks): Audit your content, add basic schema, improve your content structure, enhance author bios, and set up AI monitoring.
• Short-Term Goals (First 2 Months): Create your first pillar page, develop bottom-of-funnel content, start digital PR, and optimize your site speed.
• Long-Term Strategy (Next 3-6 Months): Build deep topical authority, establish a consistent brand everywhere, create a diverse multimedia portfolio, and foster collaboration between your teams.

Common Mistakes to Avoid on Your AI Journey

• Don't just focus on old SEO metrics like rankings and traffic.
• Don't create generic, "me too" content that offers no unique value.
• Don't ignore your brand's reputation across the entire web.
• Don't neglect your user's experience; every visitor is now more valuable.
• Don't let your teams work in silos; collaboration is essential.
• Don't overlook the technical details that allow AI to understand your site.
• Don't forget to be conversational in your writing style.

Future-Proofing Your Strategy for Tomorrow's Search

Google's AI Mode is not just a passing trend; it is the future of how people will find information. By taking action and preparing your website now, you are not just optimizing for today—you are setting your business up for long-term success.

The path forward is clear. The core of Google's advice has never changed: create helpful, reliable, people-first content. The strategies outlined in this guide are simply the modern way to do that. They help you present your valuable content in a way that works best with the new AI technology, ensuring that both your human audience and the intelligent systems shaping the future of search see you as a trusted and authoritative voice.

References

[1] Google Blog. (2025, August 21). AI Mode in Search gets new agentic features and expands globally. https://blog.google/products/search/ai-mode-agentic-personalized/

[2] TechCrunch. (2025, August 21). Google’s AI Mode expands globally, adds new agentic features. https://techcrunch.com/2025/08/21/googles-ai-mode-expands-globally-adds-new-agentic-features/

[3] Search Engine Land. (2025, July 21). 11 actionable tips for the Google AI Mode era. https://searchengineland.com/google-ai-mode-actionable-tips-456897

[4] Pew Research Center. (2025, July 22). Do people click on links in Google AI summaries?. https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/

[5] Search Engine Journal. (2024, December 9). 7 SEO Experts Share Their Thoughts About AI Overviews. https://www.searchenginejournal.com/seo-experts-share-their-thoughts-about-ai-overviews/534629/

[6] Search Engine Journal. (2025, August 26). Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere. (User provided content)

[7] Search Engine Land. (2025, March 20). Google’s AI Mode: Here’s what matters for SEOs and marketers. https://searchengineland.com/google-ai-mode-what-matters-seo-marketing-453461

[8] Xponent21. (2024, September 2). How to Rank in AI Search Results: 9 Effective Strategies. https://xponent21.com/insights/optimize-content-rank-in-ai-search-results/

[9] Technology Review. (2025, January 6). AI means the end of internet search as we’ve known it. https://www.technologyreview.com/2025/01/06/1108679/ai-generative-search-internet-breakthroughs/

[10] Search Engine Land. (2025, June 3). Will Google’s AI Overviews kill the click?. https://searchengineland.com/google-ai-overviews-kill-click-456453